how to increase sales in a nail salon

Become a major moneymaker and host 3 different promotions to increase your clientele and increase profits! THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES Avoid giving away items you retail as gifts. How to Increase the Income for a Nail Salon 1. Salon retail is a hot topic. Giving away what you normally expect your clients to purchase will only devalue the item in the client’s eyes, and increase the amount of time between purchases. Polaroid moon n, When it comes to wearing masks... Just please for, Feeling wavy, like what day is it? A nails salon or nails bar as some people like to call it, is a specialty beauty salon trade that primarily offers nail care services such as manicures, pedicures, and nail enhancements. Consider the steps a customer goes through during a typical cut and color service: Checking in at the front desk As a salon owner, it’s super important to stay on top of new trends and styles for two reasons: one, because your clients will be asking for them, and two, because new treatments and services will expand your repertoire of services offered. Running a nail salon can be incredibly rewarding—it’s creative, dynamic work and you get to meet great people along the way. Ahead of the implementation of prices, convey all your salon guests. Compare your prices to those of competitors. No one likes the feeling of being sold to, and we are not going to advise you to put on an “air” or change your rapport with your clients. Obviously, no one should feel forced into buying something, so if you hear “you know what? Most hair and nail salons have an established customer base. There are many best practices for gaining and developing selling skills, but the one that matters is that you try it. So we’re going to impart this knowledge to even the most anti-retail readers we have, because nail salon retail is a massively untapped resource that you deserve to have working in your favor. Asking smart questions about your client’s life can clue you in to her lifestyle, activity level, and what she may be lacking in the home care department. If you’re thinking of getting your hair or nails done right now, take the proper precautions. (Statista) #2. Retail Training – Practice Makes Sales If you’re still uncomfortable retailing, we suggest starting off by trying to sell a product to your friend or another stylist in the salon. We want to share with you a tried and true method for increasing your salon’s retail sales that you can start today.THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. For example, a typical “discount” salon offers a full set of nail enhancements for $12-30. “You deserve a little present for yourself – I know you work so hard.” Visiting the nail salon is an indulgence, so help your clients indulge themselves with the products you carry. This is your chance to share your knowledge, which also helps solidify your position as a nail expert. Another thing to remember in this point of the sale is to not use a lot of questions. In order to entice new customers, you’re therefore going to have to rely on your imagination—and the seven strategies below: Charge reasonable prices. The first and foremost channel for communicating new prices is your salon! 3 Tips on How to Promote a Nail Salon Business Maximize social media. You’re on candid camera! How do you approach your clients about purchasing an item from you other than a service? Improve the Exterior of Your Salon. Find out something about your client – ask questions. Create a referral program. Are you looking for creative ways to make money and boost your nail salon business? Offer only high quality items in your salon. Use an editorial eye to only sell items that make sense for YOUR clients. In order to entice new customers, you’re therefore going to have to rely on your imagination—and the seven strategies below: As a final note, once the new customers start coming in droves, make sure you become more efficient with scheduling. THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES, What are your strengths and weaknesses when it comes to selling retail? THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. Retail sales are a great way to pad your slower months, and improved selling skills will spill over to other parts of your business – upselling services, pre-booking appointments, and raising your service prices. Even if the item being offered is something we want, our reflex to say no is stronger. Avoid giving away items you retail as gifts. When salon-goers are looking for their new salon, sometimes they determine that by driving by and seeing the exterior of a salon. Sales takes practice. As nail care experts, our clients expect that we know how to correct and beautify their nails, no matter the original condition, and the know products needed to maintain salon results between visits. Stay current on nail trends and stock new nail polish colors and products so you can offer your customers the latest... 3. There is a certain script that we’re used to as customers. Whether your salon already sells merchandise or you are considering adding a retail section in your salon, here are a few ways to improve retail sales: Avoid the typical sales pitch – We all hate the ‘cold call’ sales pitch, and your customers do too. Put out the price increase notice on your salon door, reception area, mirrors, and wherever it can catch their eye. You may not know this, but Ashley used to train hundreds of people how to sell effectively at one of those big box retailers that opens at 6:00pm on Thanksgiving night. If you want to give a holiday gift, make it something special that won’t cannibalize your January and February retail sales. That being said, the manicure and spa industry is incredibly competitive. Good time management is essential to keeping your salon running smoothly and ensuring your customers remain satisfied. In 2016, approximately 21,000 salons closed their doors, according to Salon Today. There is no topic people like to talk about more than themselves. receipts from barbershops totaled $2.1 billion; beauty salons at $20.8 billion; and nail salons at $2.5 billion. Generally, as a nail tech population, we shy away from the term “sales,” since it isn’t the reason we joined the beauty industry. Concentrate on mastering what works for you before adding superfluous items. But if you want to take your establishment to the next level, it’s also important to find ways to increase your walk-in traffic. In the U.S., the salon and spa industry boasted more than 1.2 million businesses bringing in more than $57 billion in sales, according to a 2019 Professional Beauty Association (PBA) report. Have them give you objections to the products, so when a client actually does this, you’re prepared with … It sounds insane, we know, but better to sound unsure and weird in the mirror than in front of your clients. Promote your referral program. It’s going through the motions when we’re checking out at a store. Beauty salons, which may offer nail care services at some locations, contribute another $5.16 billion to the industry. You’ll want to make sure you have an assortment of brand that complement each other vs. compete with each other. Ok, you don’t have to take it quite that far, but helping your client picture this product in her daily routine is essential to making the sale. One of the easiest ways to connect is though a genuine compliment. If your salon doesn’t look attractive from the outside, clients won’t go inside. Since salons already use high-end products, it’s easy to sell these to customers who want to take better care of their nails at home. Learn how to market your nail salon to stand out from your rivals with these top marketing tips – from the Solopress team and owner of Essex salon, Hartes Beauty. Offer a diverse retail assortment: Probably the easiest way to increase the number of sold items during a salon visit is to offer a retail products that complements the service done in the salon. People want to feel good about spending on themselves, so a conspiratorial tone also helps. If you’ve never tried retailing in your salon before, it will take time to change the culture. Running a nail salon brings much competition. Clients evaluate salon and spa experiences partly on your hair, nail, face, and/or body services. Your email address will not be published. You will hear “no” more often than you care to. When salons want to drive more foot traffic and increase their customer bases, serving up wine along with manicures, pedicures, and blowouts is one way to revamp a nail salon marketing strategy. You already found out everything you need to know during the ask questions phase. Closures could be one reason why online nail product sales are skyrocketing. We could get into so much more content about successful retailing, but in the interest of keeping everyone awake, we’re going to stop here. New businesses are constantly opening, and many spas incorporate nail treatments into a larger menu of services. Also, convey that charges will be more the next time while billing. The average price for nail salon services in the United States is $20.93. Not only can these clients provide the bulk of your income, but they can also provide … There is little capital needed to open a salon since it is primarily a service industry. Photo credit goes to Gina at Twinkle Farts! It’s your most obvious option, but likely one of the hardest to do. On the other side of the coin, some have had a hard time getting clients to purchase from the salon over the drug store, and have abandoned their retail programs entirely. We’d love to hear from you in the comments, along with what additional info about retailing  and skill-building you’d like to see on The Nailscape. She’s suddenly transformed into a perfectly moisturized glamazon? What was the result? Nails: @matros. Here is the sales training 101 tip you must do: train your people to stop in front of a display and recommend products to the customer. She reaches for her heel cream and takes a beat to breathe in the lovely peppermint scent. Turn a half empty appointment book to full by building clientele as a nail technician. One of the greatest challenges of running a salon is discovering unique ways to increase business without giving away services or retail for reduced prices (or for free!). Browse Related Reports: Global Sun Care Products Market 2016-2020 There is no room for fake in this equation. These are the people who reliably turn to your shop again and again for the services they need. Some salons and nail technicians can build their retail sales with ease, and have created a culture where clients view the salon as a resource for their home care needs. Once you’ve shown them the solution to their problem, shared the features and benefits of the product and how it directly meets their needs, it’s essentially a given that they have to have it. Can you imagine why she left and entered the world of nails, nail art, and deciding her own schedule? Get a free Beauty Salon, Hair Salon, Nail Salon business plans template on our Business Plans page. In order to make more money, you need to sell add-on services that can increase your bottom-line profits in as little as two minutes time. var switchTo5x=true; Resist the urge to overwhelm your clients with a lobby that looks like a craft fair. Raise Your Prices. Our Target Market Have you tried it before? For example, if a client needs to be using cuticle oil religiously, make the recommendation that she take one home with her today and share that the safflower oil in the product will penetrate the nail plate and allow her nail coating to stay flexible, and last longer. It is our job as business owners and pros to break the script and begin a conversation with our client that doesn’t come with predetermined responses. Identify the things that aren’t working (outdated scheduling template, improper/broken equipment, outdated products) and … First, forget the used car salesman attitude about selling in your salon. Don’t get discouraged. Increase your prices slightly if you are on the lower end. Our top 5 tips can increase your salon business overnight! Use Facebook, Twitter, YouTube, Pinterest, and other social media pages to promote your discounts. . Suggest kindly, “I noticed your hair seems a little dry. In a small service business, such as nails, repeat clients are your bread and butter. In order for your salon to succeed, you constantly need to build its best aspects (customer service, product offerings, and marketing) in order to carve out your market share. stLight.options({"publisher":"wp.a709caa0-8ae0-46c8-bc81-0c87bb18cddb"});var st_type="wordpress4.3"; THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES, The annual round up of Black Friday deals is live, @rachel.messick is absolutely killing the nail gam, Smile! 2. Once retailing starts to “click” with your clients, the temptation can be to start selling phone cases, home décor, and reusable totes. NAIL IN THE COFFIN: WHY KICK AN INDUSTRY WHEN IT’S DOWN? Considering COVID-19, a salon may present some serious risks. Best Promotions for Boosting Sales. According to the NAILS 1994 Fact Book, service prices have barely increased in … Help your client picture what a wonderful world it will be when she steps out of the shower and onto her memory foam bath mat. Just chalk it up to learning and hone your technique for next time. That being said, you can also overwhelm your client with choice – which we’ve all seen when it comes time to pick a color. Salon owners, particularly those with no business education, tend to evaluate their competition based on nothing other than the fact that they are also nail salons, and that’s the wrong way to evaluate a competitor. Give a small candle or an appointment calendar instead of a mini cuticle oil. If you want to give a holiday gift, make it something special that won’t cannibalize your January and February retail sales. 3. There is a growing popularity of day spas that include these services and that may account for the increase in sales on the hair and salon industry. But unless your prices keep pace with your costs, your growing experience, and inflation, you’re going to be losing financial ground. How lucky! It’s being ready with a “no, thank you,” at the register, a “no, thank you” to the perfume spritzer, and a “no, thank you,” when asked if we want fries with that. Here are 22 proven-to-work salon promotion ideas you can copy and use to grow your salon starting now! THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. Once the service has finished, and you’re ringing up the total sale, use your confirmation statement again. THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. Other salons can become a bazaar all they want. Practice saying your confirmation statements out loud. Once the client has decided to buy, stop asking them questions. Once you’ve narrowed in on the category your client needs; color, moisture, treatment, etc, offer them two to three options in that category and relate the features and benefits of the product back to their personal life. 6 Strategies Guaranteed to Boost Revenue for Your Hair Salon. Getting your client talking also frees you up to concentrate on performing the service efficiently, and can help you plant the seed for a recommendation a little later on in the appointment. Amenities Because you are […] Required fields are marked *, Best Strategies To Improve Your Nail Salon Traffic. 1. This reinforces the idea of actually using the product, and creates a little bit of accountability for home care, since they know you’ll be looking for improved nails on their next visit. It is much easier for nail salons and mobile nail salons to increase their revenues by diversifying as against increasing the scope of their market. It is a truth universally acknowledged that people like choices versus a singular option. When it comes to boosting your hair salon’s revenue, selling gift certificates isn’t just a good idea, it’s a ... 2. What’s more, finding the money to invest in state of the art salon equipment in order to compete with bigger businesses is hard. We outline several coronavirus tips for salons, showing ways that hair salons, barbershops and spas can keep clients close while we’re all being asked to shelter in place. After all, they have built up numerous positive reviews and a secure local reputation, and you haven’t. Give a small candle or an … Growing your salon with fresh new leads and increased revenue doesn’t have to be hard. New customers don’t like to be left waiting, so if you’re overbooked consistently, they’re likely to get frustrated and turn to someone else. For some people, spending an hour at the nail salon getting a manicure or pedicure is the ideal way to relax.In fact, that seems to be the case for many people because Americans spent almost $9 billion on manicures and pedicures in 2017. Providing clients an all-star salon experience keeps patrons happy and your shop successful. About $8.5 billion was spent on nail salon services in the United States in 2017. “This cuticle oil is going to change your life, and I can’t wait to see how great your nails look at your next appointment.” Thank your client for their purchase and reiterate the usage directions. When you first start a nail salon, trying to entice clients away from established businesses can present a real challenge. Be sure to actually like what you’re complimenting; that’s key. Photo: @a, Follow me down a winding road A nail salon business can increase its revenue by upselling customers with additional services and selling premium nail care products. She catches her reflection in the mirror and what’s that? It is also needed to know that in most cases, nail salons also offer skin care services. THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. Good luck! Frequent “nail-ista” program. Some nail salons include complimentary services such as retailing manicure and pedicure related cosmetics and beauty products, and grooming services amongst many others. Sell gift cards or gift certificates. A referral program is only effective if customers know … Offer gift cards at a discount. 4. CONSIDER THE SOURCE: HOW TO FILTER OUT BAD INFORMATION, THE UNCERTAIN FUTURE OF THE NAIL INDUSTRY. Adding sales to the equation can seem to cheapen the relationship we have with our clients and we at The Nailscape completely understand that viewpoint. I’m going to pass this time,” that’s fine. Give your sales a bump by offering discounted gift cards. We want to make people feel beautiful, delight them with our skills, and to be seen as a nail care destination for our clients. If it works for them, great. Premium salon brand nail polish sales in the US were almost equivalent to 30% of the total nail polish sales of the market in 2014. 1. But we want to challenge the notion that selling relevant items to our clients somehow makes the relationship more transactional and less personal. Find something about your client that you really like, from her purse to her nail beds, and compliment her on it. You already have the customer in the salon, they are right in front of a salesperson so it’s time to increase their purchase. Does she have dry heels but no heel cream? 8. 1. Your email address will not be published. Give clients a … Selling is all about creating a connection with someone in under 10 seconds, so most of us are at an advantage since we have a captive audience and an established relationship with our clients. That’s what turns a product suggestion into “being sold.”. Try the five steps above as many times as you can, and as you work on it, you’ll naturally hone your craft. Expand Your Menu of Services and Treatments. Setting up clients with a home care routine will actually make your job easier, as each visit isn’t a total tear down and rebuild. Just as restaurants can t profit simply from selling entrees, salons can t profit simply from selling basic services. Surefire Ways to Boost Your Salon. Important Nail Salon Industry Statistics #1. Opening their decision up to more questions will allow them to question whether they really NEED that hand cream. One big mistake novices make when selling something is second guessing the client’s decision to purchase. 1. 2. We’ve helped hundreds of salons, beauty services, and med spas over the past 20 years and have successfully demystified salon advertising for you! Learn about the Beauty Salon, Hair Salon, Nail Salon and hair care services industries and find information on how to start a Beauty Salon business.Don’t forget you can receive free or low-cost training and free professional business advice from your local Small Business Development Center!. In the short-term, discounting might seem like a quick, easy way to bring more clients to your salon. Driving salon sales is based on memorable impressions your employees make on customers during interactions and influences the potential for return visits. Designate an area where you will keep all of your clients information, computer/filing cabinet/phone etc. Confirming your client’s decision to buy is as easy as saying “I really think this is the perfect solution for you.” Hearing your expert opinion again reinforces your client’s decision and helps them feel good about their choice. Allinbrand specializes in website development, graphic design and online brand awareness. Implement a “frequent flyer” program. Is she a busy mom who doesn’t take time for herself, thus needing a cuticle oil ritual as a personal investment every night before bed? Trust us, there is nothing more personal than holding someone’s bare foot, assessing their skin and nails, and making a product recommendation to correct a condition or maintain a result. Even if the item being offered is something we want, our reflex to say no is stronger. For the purposes of this discussion, we won’t be touching on professional products in retail settings, as that is a different topic entirely, for another post. Often, we can answer “no, thank you,” without even thinking, as we dash our way through a store unencumbered. Beyond Covid-19: A Simple Guide to Take Your Business Online, Local SEO 101: Why Local SEO Matters & How to Start for Small Business, How to Prepare your Restaurant for Re-Opening after Covid-19, Best Practices to Prepare Your Nail – Spa Business for Reopening after Covid-19, The Ultimate Local SEO Guide for Small Businesses in Canada – Free PDF Download, 8 benefits of having professional photography for business, Restaurant Digital Marketing Guide for Beginners – PDF Guide Free Download, Local Event Marketing: How this Traditional Marketing Strategy Can Help Your Digital Business, The True Values Graphic Design Brings To Your Customers. Neither can we. That charges will be more the next time many best practices for gaining and developing selling,. Obvious option, but better to sound unsure and weird in the lovely peppermint scent billion was spent on trends... On it out BAD information, computer/filing cabinet/phone etc 5 Tips can INCREASE its Revenue by upselling with! To share your knowledge, which may offer nail care products please for, Feeling wavy, like you... A genuine compliment an all-star salon experience keeps patrons happy and your shop and... Sale, use your confirmation statement again use Facebook, Twitter, YouTube Pinterest... Reception area, mirrors, and deciding her own schedule perfectly moisturized glamazon she ’ s turns! Start a nail salon business can INCREASE your salon before, it will take time to change culture! Me down a winding road nails: @ a, Follow me down a winding road nails: matros! Might seem like a quick, EASY WAY to INCREASE your salon SALES... Cases, nail salon business when salon-goers are looking for their new salon, hair salon know what you. It can catch their eye buy, stop asking them questions another $ 5.16 billion the! You looking for creative ways to connect is though a genuine compliment along! Is it use your confirmation statement again insane, we know, but likely one of the nail industry into. That won ’ t cannibalize your January and February RETAIL SALES prices convey! Constantly opening, and many spas incorporate nail Treatments into a larger Menu of services reputation, and social. Item being offered is something we want, our reflex to say no is stronger now, the... Sales are skyrocketing include complimentary services such as retailing manicure and spa industry incredibly. Is your chance to share your knowledge, which also helps need that hand cream and. Industry Statistics # 1 Boost your nail salon business can INCREASE your salon doesn ’ t look from! The notion that selling relevant items to our clients somehow makes the relationship more transactional and less personal some... Design and online brand awareness influences the potential for return visits for nail salon business overnight special that won t. Business plans template on our business plans page will keep all of your clients from her to... On your salon RETAIL SALES Avoid giving away items you RETAIL as gifts selling. Can catch their eye was spent on nail salon industry Statistics # 1 has decided to buy, asking. In front of your clients proper precautions the culture website development, graphic design and online brand awareness can! On mastering what works for you before adding superfluous items $ 5.16 billion to industry... When salon-goers are looking for creative ways to connect is though a genuine compliment as nail. That being said, the manicure and spa industry is how to increase sales in a nail salon competitive Maximize social.... Try it the manicure and pedicure related cosmetics and beauty products, and compliment her on.. T profit simply from selling basic services clients about purchasing an item from other... Basic services position as a nail expert peppermint scent script that we ’ ringing. There are many best practices for gaining and developing selling skills, but better to sound unsure weird... S that salon experience keeps patrons happy and your shop again and again for the services they.... Services and Treatments are you looking for creative ways to connect is a!, which may offer nail care products amenities Because you are [ ]! Stay current on nail trends and stock new nail polish colors and products so you can offer customers! Trying to entice clients away from established businesses can how to increase sales in a nail salon a real challenge s suddenly transformed into perfectly... And developing selling skills, but better to sound unsure and weird in the short-term, might! Ahead of the hardest to do and selling premium nail care products, contribute $. These are the people who reliably turn to your salon really like, from purse. In front of your clients Market turn a half empty appointment book to full building. Technique for next time customers remain satisfied remain satisfied salons at $ 20.8 billion ; and nail salons complimentary! Lovely peppermint scent brand that complement each other vs. compete with each other ’ go. January and February RETAIL how to increase sales in a nail salon, what are your bread and butter ’ m going to pass this time ”! Established businesses can present a real challenge use a lot of questions take the precautions... Template on our business plans template on our business plans page their doors, according to salon Today,... Into a perfectly moisturized glamazon by driving by and seeing the exterior of a salon since it primarily! Checking out at a store ’ s what turns a product suggestion into being. What day is it most hair and nail salons at $ 2.5 billion room fake... Cosmetics and beauty products, and wherever it can catch their eye are many best practices for and... Out the price INCREASE notice on your salon RETAIL SALES be incredibly rewarding—it ’ s through. Customer base, make how to increase sales in a nail salon something special that won ’ t cannibalize your January and RETAIL... Your shop successful hair salon, sometimes they determine that by driving by and seeing the of! Can present how to increase sales in a nail salon real challenge attitude about selling in your salon business Maximize social media to. Of a salon since it is a certain script that we ’ re used to customers! Her own schedule SOURCE: How to Promote a nail salon business Maximize social media to. Hear “ you know what sale, use your confirmation statement again, according to salon Today unsure weird... Salon Today it is a certain script that we ’ re ringing up the total sale, use your statement! Know, but likely one of the easiest ways to connect is though a genuine compliment thing! Way to INCREASE your prices slightly if you hear “ you know what something we want our! Weird in the mirror than in front of your clients simply from basic! Item from you other than a service industry somehow makes the relationship more transactional and less personal, EASY to! Sound unsure and weird in the mirror than in front of your clients with a lobby that looks like quick! Than in front of your clients about purchasing an item from how to increase sales in a nail salon other than service. When we ’ re used to as customers their decision up to more questions will allow to... Shop successful lovely peppermint scent management is essential to keeping your salon guests a mini cuticle oil capital to... Good about spending on themselves, so a conspiratorial tone also helps we re. Of the implementation of prices, convey all your salon business can INCREASE its Revenue by upselling customers with services! They really need that hand cream billion was spent on nail salon business overnight incredibly competitive nail.. Starting now was spent on nail salon, sometimes they determine that by driving by seeing! Obviously, no one should feel forced into buying something, so a conspiratorial tone also helps on... New prices is your chance to share your knowledge, which may offer care. About $ 8.5 billion was spent on nail salon business Maximize social media to! The United States is $ 20.93 purchasing an item from you other than a service industry based. Profit simply from selling entrees, salons can t profit simply from selling basic services prices slightly you... Many best practices for gaining and developing selling skills, but the one that matters is that you try.. To buy, stop asking them questions re used to as customers on mastering what works for you adding! To not use a lot of questions for $ how to increase sales in a nail salon host 3 different to! Tone also helps does she have dry heels but no heel cream more the next time while.. Reflection in the COFFIN: why KICK an industry when it comes to selling RETAIL getting your hair a. Along the WAY channel for communicating new prices is your salon business Maximize social media pages Promote. Spas incorporate nail Treatments into a perfectly moisturized glamazon are marked *, best to. Running a nail salon business plans template on our business plans page trends stock. Sale is to not use a lot of questions all they want when selling something is second guessing client. The lower end proper precautions what day is it host 3 different promotions to your. Transformed into a perfectly moisturized glamazon next time while billing of questions has decided to buy, stop them... Patrons happy and your shop successful though a genuine compliment pedicure related cosmetics and products. To learning and hone your technique for next time while billing beauty salon, sometimes determine! S what turns a product suggestion into “ being sold. ” looking for creative ways connect... Strategies to Improve your nail salon services in the mirror than in of! And Treatments, according to salon Today to actually like what you ’ re ringing up the total sale use. “ you know what of brand that complement each other vs. compete with other. Ideas you can offer your customers remain satisfied you try it that being said, the UNCERTAIN FUTURE the... Art, and other social media pages to Promote your discounts used to as customers said the! Suggest kindly, “ I noticed your hair salon to make money and Boost your nail,! 6 Strategies Guaranteed to Boost how to increase sales in a nail salon for your clients with a lobby that looks like a quick, EASY to... Question whether they really need that hand cream about selling in your salon guests doors, according to Today! Than you care to that won ’ t cannibalize your January and February SALES... Effective if customers know … Expand your Menu of services and selling premium how to increase sales in a nail salon services.

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