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Simply put, we love this book. If they didn’t achieve their desired outcome, they understood it was because of a decision they made at the start of the process. When people inside the company know WHY they come to work, people outside the company are vastly more likely to understand WHY the company is special. For some its money, for others its fame or awards. Download Pdf Start With Why Summary > Success comes when you are clear in pursuit of WHY you want it.”, “For great leaders, The Golden Circle is in balance. Both had keen scientific minds. Good to Great by Jim Collins is another great read, Collins outlines a model for turning an average or mediocre company into a great one. When starting with the what, despite having the facts or evidence, you haven’t actually given the power to the decision making limbic brain yet. Manipulations lead to transactions, not loyalty. And it all starts with WHY. But when we do have a sense for the WHY, we expect more. When manipulations thrive, uncertainty increases for buyers, instability increases for sellers and stress increases for all. Loyal customers results in returning business. Please upgrade today! There are leaders and there are those who lead. Trust is maintained when the values and benefits are actively managed. Price, quality, features and service are important, but they are the cost of entry in business today. It means that everything you say and everything you do you actually believe. WHAT the company says and does represents the rational thought and language of the neocortex. And there’s a reason for this, manipulation works! Inspired employees make for stronger companies and stronger economies. Better or best is a relative comparison. #Inspiration #Leadership #Marketing #Motivation. The struggle that so many companies have to differentiate or communicate their true value to the outside world is not a business problem, it’s a biology problem. We make assumptions about the world around us based on sometimes incomplete or false information – we make decisions based on what we think we know. Simon suggests that the tipping point is when a business’ growth or idea is rapidly moving. Very few companies know WHY they do what they do (and it's not to make money, this is a result). Overview. If you engage the limbic brain from the get-go, the how and the why, you go straight to the decision-making part of the brain & allow the decision to be made while the neocortex can rationalise the feeling. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. The format a normal company would use to communicate their product goes like this; ‘this is what we do, and this is how we do it.’. Doing so guarantees no success. The more organisations and people who learn to also start with WHY, the more people there will be who wake up feeling fulfilled by the work they do. The former is motivated by tangible factors while the latter by something deeper in the brain, where we lack the capacity to put those feelings into word. Simon emphasises that the majority of leaders however, choose manipulation over inspiration when it comes to motivating followers. Manipulations and inspiration are similar, but not the same. As a leader, it is crucial that you can articulate the why. Without someone inspire by their vision and the knowledge to make it reality, most WHY-types end up as starving visionaries, people with all the answers but never accomplishing much themselves. It needs to publicize some higher purpose, cause or belief to which those with similar values and beliefs can relate. When WHY, HOW & WHAT are in balance, authenticity is achieved and the buyer feels fulfilled. If you’re the kind of person who likes to have total control of every aspect of your life, boy do we have a product for you. There are those who decide to manipulate the door to fit to achieve the desired result and there are those who start from somewhere very different. The notes also work as inspiration when I’m working on something that needs an injection, so it is really helpful to me. It is our inability to verbalize the reasons that may cause us to doubt ourselves or trust the empirical evidence when our gut tells us not to. The WHY exits in the part of the brain that control feelings and decision-making but not language. Their products give life to their cause and everything they do works to demonstrate their WHY. Here are some examples:• Fear is one of the most powerful forms of manipulation. “You have to earn trust by communicating and demonstrating that you share the same values and beliefs. For a true leader to inspire and build a following, they need to be trusted. We use symbols. Start with Why: How Great Leaders Inspire Everyone to Take Action is a book by Simon Sinek. comment. No matter where we go, we trust those with whom we are able to perceive common values or beliefs. But great companies give their people a purpose or challenge around which to develop ideas rather than simply instruct them to make a better mousetrap. The vision is a public statement of the founder’s intent, WHY the company exists. The only way people will know what you believe is by things you say and do, and if you´re not consistent in the things you say and do, no one will know what you believe. To that end, we have several low-cost and free resources available here, as well as a fantastic online course to help you find your WHY., You never need hundreds of thousands of dollars to start. Success, in contrast, is a feeling or a state of being. Finding the people who believes what you believe. In this version, all the features and rational benefits serve as a tangible proof of WHY his product exists in the first place. 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